Increase Subscription and Advertising Income…

Whether niche or general purpose, current titles face higher reader acquisition costs and declining renewal rates. Newsstand sell-thru yields have adversely impacted the ability of small publishers to support production, while impairing larger publishers' goals for rate base. Combined with a difficult advertising climate, today's publishers must adopt new approaches to ensure survival of their brands.

Since 1982, I have launched and managed successful niche publications aimed at both consumer and business audiences. These titles sprung from creative energies after determining a market need and subsequently profitably fulfilling that need.

My most recent effort required the simultaneous aggregration of complementary yet unique collecting segments along with a publication to serve that combined target audience. This effort was further challenged by the need to staff and build the business supported by an agressive capital campaign. Thus Mobilia Magazine debuted in 1993 to wide acclaim, quickly attracting readers and advertisers in addition to competitive entrants. During the publication of Mobilia, I launched the AutoTalk column bridging the experience of owning interesting vehicles with the surrounding artifacts. Mobilia continued to dominate the field until its acquisition by a leading publisher in early 2000.

Click here to view all topics from the AutoTalk column

Whether you are developing a consumer magazine launch, a product catalog for accessory equipment, a highly targeted newsletter to a business audience, or are reevaluating an existing title, I can help your firm run on all cylinders.

Click here to learn more about my background in publishing.